To celebrate its 20th birthday last year, Amazon came up with Prime Day. It promised to deliver more bargains than Black Friday, and while some of the deals were less attractive than others there were still lots of tech deals and bargains to be found.
See the early Amazon Prime Day deals: US
See the early Amazon Prime Day deals: UK
Amazon has decided to make Prime Day an annual event, and this year Amazon Prime Day is on 12 July 2016 - that's Today, folks.
Like last year, the Prime Day deals of the day will only be available to Prime members, who will also get early access to lightning deals. But even if you're not a member, there will still be plenty of deals and promotions from Amazon and plenty of other sites to take advantage on as all the big stores ride the 'deals wave' at a traditionally quiet time of year for retail.
Amazon has already confirmed that products with heavy discounts will include the Amazon Fire TV Stick, Amazon Fire tablet and Kindle Paperwhite e-reader.
As you'd expect, on Amazon Prime Day itself, TechRadar will be rounding up and linking to all of the deals we think are the absolute very best offers out there. We'll also be keeping an eye out on all of the other online stores out there because they'll be sure to do a bit of promotion in an attempt to get in on the action - we'll list those deals too. In the meantime, here's everything you need to know about Amazon Prime Day:
When is Amazon Prime Day 2016?
This year, Amazon Prime Day 2016 falls on Tuesday 12th of July, beginning at midnight Pacific Standard Time (PST). However, Amazon is also doing what it does with Black Friday and Cyber Monday - running a week of deals. The deals week started on the 5th of July.
Which countries will Amazon Prime Day be happening in?
Prime Day is running in every country where Amazon operates. Sorry, Australia :(
Get an Amazon Prime free trial to get the deals:
You need to be an Amazon Prime member to have access to the Prime Day 'deals of the day' but if you're not a member and you don't want to be a member, there'll still be loads of promotions you can take advantage of - literally thousands of deals.
Prime, of course, is Amazon's free delivery membership scheme, which has expanded to include streaming video, music, ebook rental and photo storage. If you aren't currently a member of Amazon Prime you can take advantage of the 30-day free trial, which you can then cancel if you don't want to continue as a Prime member. If you decide to stay, Prime memberships are $99 per year in the US and £79 in the UK. Last year Amazon took £20 off the price for Prime Day, although it's unclear whether it'll do the same this year.
It's worth remembering that if you don't want to remain in Prime after Prime Day you have to actively cancel the Prime membership before the free trial expires. If you don't, you'll be billed for a year's subscription automatically.
What Amazon Prime Day deals can I expect?
Amazon says it'll heavily discount more than 100,000 things on Prime Day, and there will be other promotions during the run-up to 12 July. For example, Prime Music is running a promotion to win "unforgettable experiences" with artists including Blink 182, Flo Rida, The Lumineers and others.
In the run-up to Prime Day you'll see US deals such as a 32-inch TV and Fire TV Stick for $119.99. Expect Amazon to plug its Kindle, Kindle Fire and Fire products heavily - if you're planning to buy one, you should probably wait until the 12th.
Confirmed Amazon Prime Day 2016 deals:
Amazon has already started to tease some of the deals that it'll be running on Prime Day 2016. Or at least, it's revealed some of the products it'll be discounting - it hasn't revealed what the prices are likely to be.
Amazon Fire Tablet: In the UK you'll be able to save £15 on the Amazon Fire 7-inch tablet - it'll be one of Amazon's deals of the day running all day long for £34.99 instead of £49.99. That's a very strong deal if you're after a 7-inch tablet.
See the Amazon Fire tablet at Amazon
See the Amazon Fire tablet at Amazon
Amazon Fire TV Stick: On Amazon Prime Day last year, the Fire TV stick was the best selling product and that looks like it'll be the case again this year. Amazon has confirmed that it'll be offering a juicy discount on this Smart TV streaming stick. In the UK that means £15 off and a price of £19.99 instead of £34.99.
See the Amazon Fire TV Stick at Amazon
See the Amazon Fire TV Stick at Amazon
Amazon Kindle Paperwhite: Amazon has also confirmed that the Kindle Paperwhite will be on sale on Prime Day. In the UK we're allowed to tell you that the price will be £79.99 down from £109.99 which is a saving of £30.
See the Kindle Paperwhite at Amazon
See the Kindle Paperwhite at Amazon
Trunki suitcases: The first product that Amazon revealed will be getting the Prime Day deals treatment is the Trunki Ride-on suitcase. It's a suitcase for kids, designed so they can 'ride' through airports under parent-power rather than walking. Readers in the UK might remember the Trunki appearing on Dragon's Den back in 2010 - it was rejected at the time but has gone on to sell millions of units - oops.
Gibson electric guitars: The other product Amazon has revealed will be on sale on Prime Day are Gibson electric guitars. The discount will be 'more than 20%' so if you're after a new guitar or looking to learn, come back to TechRadar on Prime Day and we'll point you to the deal.
Source: techradar.com
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