Heads up, Lumia fans. Days after Apple unveiled its next-generation iPhone 6s and 6s Plus, it appears Microsoft has some smartphone news of its own.
Redmond on Monday sent invitations to members of the media for a Windows 10 device event on Oct. 6 in New York City.
"We have some exciting news to share about Windows 10 devices," the invite reads.
Microsoft is remaining mum about what it plans to reveal, but the software giant is expected to launch not just one but several new Lumia devices. The main event will probably be the long-rumored Lumia 950 and 950 XL smartphones (previously the 940), though Redmond's second-gen activity tracker and a new Surface tablet might also be on the agenda, The Verge said last month.
It's been awhile since Microsoft has released a high-end Lumia device for the U.S.: the Lumia Icon in February 2014 was its last.
Since then, Microsoft completed its acquisition of Nokia's handset business before completely revamping its mobile strategy. In July, CEO Satya Nadella said he no longer wants to "grow a standalone phone business" and instead "create a vibrant Windows ecosystem." Still, he is "committed to our first-party devices," and will fill "three customer segments" with them.
As PCMag's Sascha Segan put it, "Microsoft is swerving all over the road so hard that it's impossible to tell where it's going."
PCMag will be on hand at Microsoft's event, so stay tuned on Oct. 6 at 10 a.m. ET for all the news as it breaks.
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