It feels like a lot of tech companies have suddenly discovered the Helvetica font. And, in doing so, have suddenly decided to scramble and update their branding to appear more hip, cool, and in touch with today's modern design conventions.
Google (which, to be fair, is actually rocking its own sans-serif typeface called Product Sans, not Helvetica) overhauled its logos this week, and Verizon soon joined in with a brand-new, sans-serif logo of its own. Goodbye, slanted letters and the annoyingly excited "z" of Verizon's old logo; hello upright, plain letters and a much more subdued red checkmark at the tail end of the type.
"As our customers and our business evolve, so must we. The reveal of our new brand is more than just a new look. It's a chance to further everyone's understanding of who Verizon is and where we are going. After 15 years, the new visual identity marks the beginning of the next chapter to distinguish Verizon in the minds of consumers and signals our revitalized purpose of delivering the promise of the digital world—simply, reliably and in a way that consumers want," reads Verizon's blog post.
"The new brand identity takes the best elements of Verizon's heritage, represented by its colors and the Verizon 'checkmark,' and transforms them for a new era. At its most basic level, the new logo is a visual statement that honors our history and reflects an identity that stands for simplicity, honesty and joy in a category rife with confusion, disclaimers and frustration. It's a cleaner, more human design and the checkmark, the universal symbol for getting things done, uniquely expresses the reliability of Verizon."
Got it? Admittedly, company logo changes aren't the most exciting thing for an average person, likely an "Oh, it's different. Neat" moment. However, one not-so-big fan of Verizon definitely took notice of its new style and put the company on blast to his 1.62 million Twitter followers—T-Mobile CEO John Legere (did you expect anyone else?)
For more information visit: http://www.pcmag.com/article2/0,2817,2490657,00.asp
Source: pcmag.com
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