Ads have been invading Instagram feeds for almost two years, and the Facebook-owned photo site is ready to expand.
Companies large and small can now sign up for Instagram ads, which will support 30-second videos and time-sensitive promotions.
Ads are now running in more than 30 new countries, including Italy, Spain, Mexico, India, and South Korea. They will be "launching in markets around the world" on Sept. 30.
"With technology that leverages the best of Facebook's ads infrastructure, it's now easy for advertisers on Instagram to target their message more effectively and reach people based on what they care about—whether it's fashion, sports, cars or food," Instagram said in a blog post.
Last year, Instagram launched 15-second Instagram ads, which drop into your photo feed and play automatically just like videos from those you follow. Now, those videos can be up to 30 seconds in length "so brands can engage in richer storytelling," though presumably you can just continue scrolling if the company is of no interest.
If you want to promote a more time-sensitive event, like a movie premiere or product launches, Marquee is a "new premium product that helps drive mass awareness and expanded reach in a short time-frame."
Advertisers can also take advantage of Instagram's new landscape feature.
Parent company Facebook, meanwhile, is updating its Pages function to include more prominent call-to-action buttons, an improved layout, and new sections—including Shop and Services—geared toward on-the-go users.
Retailers can now bring products to the forefront of their Page, or showcase professional services at the top of the Page, which will also get a makeover in the coming weeks.
Users will also find changes that assist communication through messaging, and emphasize information that helps drive goals, "making Facebook the mobile solution for your business," the company said.